Photo Targets

White Balance Target

Designed to be spectrally neutral and reflect light evenly across the visible spectrum, this white target serves as a neutral reference point to accurately compensate for different lighting conditions. Compared to other seemingly plain, white objects, the spectral response of this target ensures greater accuracy and consistency for creating white balance settings while shooting.

Classic Target

A compact version of the industry standard ColorChecker Classic target, this 24-patch grid is used to ensure accurate colour rendering from capture to post-production. It is used in conjunction with calibration software to create custom profiles and allows you to compare camera responses to various lighting conditions. The 24 patches represent common colours of natural objects, including sky blue, skin tones, and green foliage, and each patch has been individually coloured to produce a solid tone of pure, flat, and rich colour with natural reflectivity.

Video Targets

Video Color Target

The grayscale chips run vertically, which matches a waveform monitor's display much better than a horizontal scale does. Further, the chromatic and skin tone chips match the video spectrum, and line up with the target axis on a vectorscope.

Grayscale Target

The three panels of the grayscale target are white, 40 IRE grey, and black. These targets can be used to align the exposure and contrast of cameras you may be matching on set and can help ensure that mid-tones, such as flesh tones, are rendered accurately. The combination of the white, grey, and black patches allows you to evaluate your exposure to prevent your highlights from clipping while protecting your shadow detail, and 40 IRE provides a good standard to compare your exposure on faces.

3rd Party Software Support

Adobe Photoshop and Lightroom via a free plugin

Hasselblad Phocus

BlackMagic DaVinci Resolve

3D LUT Creator

DxO Photolab 4